40 years of mc markt-consult – 40 years of research on insights, innovation and design.

We are celebrating our birthday – celebrate with us and join us: 5 exciting webinars on topics related to insights, innovation and design during our anniversary week from 18th to 22nd November.

All the webinars will be held in German. Would you be interested in an English version of our webinars? If so, just let us know by e-mail!

Our webinars are intended for professional and managerial staff from corporate market research and marketing or from design and product development with an interest in market research issues. All the webinars are, of course, free of charge for you.

Further information and the links for registration can be found below.

We look forward to hearing from you!

 

Design research: how to do it right

Webinar #1: Design research is more than research into aesthetics and ergonomics – design research investigates the whole relationship between consumer, brand and product. In our webinar we present the entire range of relevant KPIs along with various methods. We explain how to successfully identify important must-haves and hygiene factors in the design and how to recognize positive discriminators.

Date: 18th November 
Time: 14:00 – 14:40 h
Language: German

REGISTRATION

Framing: innovation always comes from the fringes

Webinar #2: A category never gains fresh momentum from within. Something truly novel seldom emerges when we concentrate on the category itself. That’s because the setting for experience of the category is simply the category itself, which we just keep on reproducing in our thoughts, wishes and needs. This means we constantly think of a “better” but not of a novel product. In our webinar we show how framing can help to structure the bigger picture and breathe life into a product category with new perspectives and innovative impulses.

Date: 19th November 
Time: 11:00 – 11:40 h
Language: German

REGISTRATION

Objective hermeneutics: deep dabbling in insight research

Webinar #3: What do consumers actually think, want and expect? What are their true motives – aside from all rationalization, staging and taboos? The surplus of meaning in human language betrays this since we produce more meaning than intended in every one of our comments. And it is precisely this surplus of meaning that objective hermeneutics exploits – for greater depth of insight research. Our webinar introduces to the methodology and uses an example to explain how surprising new insights steer a product strategy in a new direction.

Date: 20th November 
Time: 11:00 – 11:40 h
Language: German

REGISTRATION

Boosted innovation: disruption of the agile kind

Webinar #4: According to a survey of the Boston Consulting Group the future will belong not to the innovator but to the fast innovator who identifies opportunities and trends more quickly and efficiently than the competition. Based on a case study and an introduction to the method, our webinar on boosted innovation shows that the overcoming of silo thinking, the combination of qualitative and quantitative methods, experimental learning loops, and short innovation cycles are not only buzzwords but lived research practice.

Date: 21st November 
Time: 11:00 – 11:40 h
Language: German

REGISTRATION

Sweet spot: don’t test innovations to death

Webinar #5: One innovation is not the same as the other. The differentiation into various types of innovation also leads to shifts in the relevant KPIs, which should be applied to innovative product ideas and concepts. Our webinar gives an overview for the better testing of disruptive and far-reaching product ideas in particular.

Date: 22nd November 
Time: 11:00 – 11:40 h
Language: German

REGISTRATION

40 years of mc markt-consult – 40 years of research on insights, innovation and design.

We are celebrating our birthday – celebrate with us and join us: 5 exciting webinars on topics related to insights, innovation and design during our anniversary week from 18th to 22nd November.

All the webinars will be held in German. Would you be interested in an English version of our webinars? If so, just let us know by e-mail!

Our webinars are intended for professional and managerial staff from corporate market research and marketing or from design and product development with an interest in market research issues. All the webinars are, of course, free of charge for you.

Further information and the links for registration can be found below.

We look forward to hearing from you!

 

Design research: how to do it right

Webinar #1: Design research is more than research into aesthetics and ergonomics – design research investigates the whole relationship between consumer, brand and product. In our webinar we present the entire range of relevant KPIs along with various methods. We explain how to successfully identify important must-haves and hygiene factors in the design and how to recognize positive discriminators.

Date: 18th November 
Time: 14:00 – 14:40 h
Language: German

REGISTRATION

Framing: innovation always comes from the fringes

Webinar #2: A category never gains fresh momentum from within. Something truly novel seldom emerges when we concentrate on the category itself. That’s because the setting for experience of the category is simply the category itself, which we just keep on reproducing in our thoughts, wishes and needs. This means we constantly think of a “better” but not of a novel product. In our webinar we show how framing can help to structure the bigger picture and breathe life into a product category with new perspectives and innovative impulses.

Date: 19th November 
Time: 11:00 – 11:40 h
Language: German

REGISTRATION

Objective hermeneutics: deep dabbling in insight research

Webinar #3: What do consumers actually think, want and expect? What are their true motives – aside from all rationalization, staging and taboos? The surplus of meaning in human language betrays this since we produce more meaning than intended in every one of our comments. And it is precisely this surplus of meaning that objective hermeneutics exploits – for greater depth of insight research. Our webinar introduces to the methodology and uses an example to explain how surprising new insights steer a product strategy in a new direction.

Date: 20th November 
Time: 11:00 – 11:40 h
Language: German

REGISTRATION

Boosted innovation: disruption of the agile kind

Webinar #4: According to a survey of the Boston Consulting Group the future will belong not to the innovator but to the fast innovator who identifies opportunities and trends more quickly and efficiently than the competition. Based on a case study and an introduction to the method, our webinar on boosted innovation shows that the overcoming of silo thinking, the combination of qualitative and quantitative methods, experimental learning loops, and short innovation cycles are not only buzzwords but lived research practice.

Date: 21st November 
Time: 11:00 – 11:40 h
Language: German

REGISTRATION

Sweet spot: don’t test innovations to death

Webinar #5: One innovation is not the same as the other. The differentiation into various types of innovation also leads to shifts in the relevant KPIs, which should be applied to innovative product ideas and concepts. Our webinar gives an overview for the better testing of disruptive and far-reaching product ideas in particular.

Date: 22nd November 
Time: 11:00 – 11:40 h
Language: German

REGISTRATION

Questions? Requests? Ideas? Want to discuss something? We’d be delighted to hear from you.

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+49 (0)40 386 042 0