Privacy policy


 1. Name and contact data of the entitiy responsible for data processing; contact data of the Data Protection Officer:

This privacy policy applies to data processing by the responsible company:

mc markt-consult Institut für Strukturforschung und Marketingberatung GmbH
Sachsenstr. 8, Haus B, 20097 Hamburg, Germany

Email: info(at)markt-consult.com 
Tel.: +49 (0) 40 386 042-0
Fax: +49 (0) 40 386 042-18

The company’s Data Protection Officer can be contacted via the above address, FAO Data Protection Officer, or via datenschutz(at)markt-consult.com.

2. Collection and storage of personal data and nature and purpose of its use

a) Visiting the website

When accessing our website WWW.MARKT-CONSULT.COM ,your browser automatically sends information to our website’s server. This information is temporarily stored in a “log file”. The following information is collected without any action on your part until it is automatically deleted:

  • IP address of the accessing computer;
  • date and time of access;
  • name and URL of the file accessed;
  • website from which the access was referred (referrer URL),
  • the browser used and, where appropriate, your computer’s operating system and the name of your access provider.

The aforementioned data will be processed by us for the following purposes:

  • to ensure the smooth establishment of a connection to the website;
  • to ensure to the convenient use our website;
  • to analyse system security and stability; as well as
  • for other administrative purposes.

The legal basis for data processing is Article 6(1)(1)(f) of the GDPR. The aforementioned purposes of data collection provide the basis for our legitimate interests. Under no circumstances do we use the collected data to draw conclusions about your person.

We also use cookies and analysis tools when you use our website. More information about this is provided in sections 4 and 5 of this privacy policy.

b) using our contact form

For questions of any kind, we provide you with the option of using a form on our website to get in contact with us. It is necessary to provide a valid email address so that we know from whom the request comes from and to be able to  answer it. You may provide further details voluntarily (e.g.: first name, surname, email address, company, comments/questions).

Data processing for the purpose of  contacting us is in accordance with Article 6(1)(1)(a) of the GDPR and based upon your freely given consent.

The personal data collected by us during your use of the contact form is automatically deleted after your request has been dealt with.

3. Transmission of data

There will be no transfer of your personal data to third parties for purposes other than those listed below.

We will only transmit your personal data to third parties if:

  1. You have given your express consent, in accordance with Article 6(1)(1)(a) of the GDPR;
  2. the transfer of data isrequired for the establishment, exercise or defence of legal claims in accordance with Article 6(1)(1)(f) of the GDPR, and there is no reason to assume that you have an overriding interest worthy of protection in the  non-transmission your data;
  3. there is a legal obligation for the transfer of data, in accordance with Article 6(1)(1)(c) of the GDPR;
  4. this is legally permissible and necessary for the pursuance of contractual relations with you, in accordance with Article 6(1)(1)(b) of the GDPR.

4. Cookies

We use cookies on our website. These are small files that are automatically generated by your browserand  stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause harm to your end device, and do not contain viruses, Trojans or other malware.

Information relating to the specific end device used is included in the cookie. However, this does not mean we are immediately informed of your identity.

One reason we use cookies is to make the use of our services more convenient for you. This is why we use session cookies so we can tell when you have visited individual pages on our website. These are deleted automatically when you leave the website.

We also use temporary cookies, which are stored on your end device for a limited period to optimise user friendliness. If you visit our website again to use our services, it automatically recognises that you have already visited and which settings and adjustments you have selected, meaning you do not need to do so again.

We also use cookies to gather statistical data on your use of our website and analyse this to optimise our services for you (see section 5). These cookies enable us to recognise automatically that you have already visited when you return to our website. These cookies are deleted automatically after a defined period.

The data processed using cookies for the aforementioned purposes is necessary for the safeguarding of our legitimate interests and those of third parties in accordance with Article 6(1)(1)(f) of the GDPR.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer, or so that you are always notified before a new cookie is stored. However, completely deactivating cookies may mean you are unable to use the full functionality of our website.

5. Analysis tools

Tracking tools:

The tracking measures used by us and listed below are based upon Article 6(1)(1)(f) of the GDPR. With the deployed tracking measures, we aim to ensure appropriate design and continuous optimisation of our website. We also use the tracking measures to gather statistical data on your use of our website and analyse this to optimise our services for you. These interests are to be regarded as justified within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

a)    Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc., for the purpose of appropriately designing and continually optimising our websites. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). In this context user profiles are anonymised and cookies are used (see section 4). The cookie-generated information about your use of this website, such as:

  • browser type/version;
  • operating system used;
  • referrer URL (the previously visited site);
  • host name of the accessing computer (IP address);
  • time of the server request.

is transmitted to and stored on a Google server in the United States. This information will be used to evaluate the use of the website, to compile reports on web activities for the website operator and to provide additional services associated with the use of the website and the Internet for the purposes of market research and appropriate design of these websites. This information may also be transferred to third parties where required by law or where third parties process this data. Your IP address will never be associated with any other data held by Google. The IP addresses will be anonymised so that correlation is no longer possible (IP masking).

You can disable cookies by saving your browsers accordingly; doing this means that it may not be possible to use the full functionality of this website.

You can also prevent the data generated by the cookie and related to your use of this website (including your IP address) being transmitted to and processed by Google by downloading and installing the browser plug-in (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser plug-in, particularly from browsers on mobile devices, you can prevent the collection of data by Google Analytics by clicking the following link. The cookie will be modified to “opt-out”, meaning that no data will be collected about you on this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to renew the opt-out cookie.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics help section (HTTPS://SUPPORT.GOOGLE.COM/?HL=EN).

b)    Hotjar

This website uses Hotjar, an analysis software of Hotjar Ltd. (“Hotjar”) (WWW.HOTJAR.COM, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar it is possible to evaluate and analyse the use of our website (clicks, mouse movements, scrolls etc). The information generated by the “Tracking Code” and “Cookie” from your visit to our website will be transmitted to and stored by the Hotjar servers in Ireland. You can prevent the collection of data by Hotjar by clicking this link and by following the instructions there: HTTPS://WWW.HOTJAR.COM/LEGAL/COMPLIANCE/OPT-OUT

6. Social Media / Social networks

You can also find us on social networks of external companies such as XING and LinkedIn. In addition, we have integrated individual functions of these networks into our online services. However, you can only use both if you are registered and logged in to the respective social network. The legal basis for this connection is Article 6(1)(1)(f) of the GDPR, in order to raise our company’s profile. The underlying advertising purpose should be viewed as a legitimate interest in the context of the GDPR. The responsibility for data protection should be assured by their own relevant service providers. Our use of these plug-ins involves the “two-click” method to provide the best possible protection for visitors to our website.

a)    XING

We have integrated components from XING on this website. XING is a web-based social network that allows users to connect with existing business contacts and to create new business contacts. Individual users can create a personal profile on XING. Companies may, for example, create company profiles or publish jobs on XING. The operating company of XING is XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany. With each visit to one of the individual pages of this Internet site, which is operated by us and upon which a XING component (XING plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding XING component of XING. Further information about the XING plug-in may be accessed under https://dev.xing.com/plugins. During the course of this technical procedure, XING gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on XING, XING detects with every visit to our website by the data subject — and for the entire duration of their visit to our website — which specific sub-page of our Internet page was visited by the data subject. This information is collected through the XING component and associated with the respective XING account of the data subject. If the data subject clicks on the XING button integrated on our website, e.g. the “Share” button, then XING assigns this information to the personal XING user account of the data subject and stores the personal data.

XING receives information via the XING component that the data subject has visited our website, provided that the data subject is logged in at XING at the time of the call to our website. This occurs regardless of whether the person clicks on the XING component or not. If such a transmission of information to XING is not desirable for the data subject, then he or she can prevent this by logging off from their XING account before visiting our website. The data protection provisions published by XING, which are available under WWW.XING.COM/PRIVACY provide information on the collection, processing and use of personal data by XING. In addition, XING has published privacy notices for the XING share button under WWW.XING.COM/APP/SHARE.

b)    LinkedIn

We have integrated components of the LinkedIn Corporation on this website. LinkedIn is a web-based social network that enables users with existing business contacts to connect and to create new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn. Thus, LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For privacy matters outside of the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each visit to our website, on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser used by the data subject is automatically prompted to the download of a display of the corresponding LinkedIn component of LinkedIn.  Further information about the LinkedIn plug-in may be accessed under developer.linkedin.com/plugins. During the course of this technical procedure, LinkedIn gains knowledge of the specific sub-page of our website that was visited by the data subject. If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every visit to our website by the data subject — and for the entire duration of their visit to our website — which specific sub-page of our website was visited by the data subject. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject. If the data subject clicks on the LinkedIn button integrated on our website, then LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in at LinkedIn at the time of the call to our website. This occurs regardless of whether the person clicks on the LinkedIn component or not. If such a transmission of information to LinkedIn is not desirable for the data subject, then he or she can prevent this by logging off from their LinkedIn account before accessing our website is made.

LinkedIn provides under WWW.LINKEDIN.COM/PSETTINGS/GUEST-CONTROLS the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the ability to manage ad settings. LinkedIn also uses affiliates such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame which can set cookies. The setting of such cookies may be denied underWWW.LINKEDIN.COM/LEGAL/COOKIE-POLICY. The applicable privacy policy for LinkedIn is available under WWW.LINKEDIN.COM/LEGAL/PRIVACY-POLICY. The LinkedIn Cookie Policy is available under WWW.LINKEDIN.COM/LEGAL/COOKIE-POLICY .

7. Rights as a data subject

You have the right:

  1. in accordance with Art. 15 of the GDPR, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the scheduledstorage period, the existence of a right to rectification, cancellation, limitation of processing or objection, existence of a right to appeal, the source of their data if not collectedby us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
  2. in accordance with Art. 16 of the GDPR, to request without undue delay rectification of the personal data we have stored should this be incorrect or erroneous,
  3. in accordance with Art. 17 of the GDPR, to request erasure of your personal data stored by us, unless the processing is required to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  4. in accordance with Art. 18 of the GDPR, to demand the restriction of the processing of your personal data, if the accuracy of the data is contested by you, the processing is unlawful, but you reject their deletion and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to processing in accordance with Art. 21 of the GDPR;
  5. in accordance with Art. 20 of the GDPR, you have the right to receive the personal data that you have provided to us, in a structured, commonly used and machine-readable format, or to request the transfer to another person responsible;
  6. in accordance with Art. 7, Sec. 3 of the GDPR, to withdraw your consent given to us. As a result, we are not allowed to continue the data processing based upon this consent for the future and in accordance with Article 77 of the GDPR, to complain to a supervisory authority.
  7. Typically, you can contact our company (see below), or the regulatory authority of your location or workplace.

8. Right to object

Insofar as your personal data is processed on the basis of legitimate interests in accordance with Article 6(1)(1)(f) of the GDPR, you have the right to object to the processing of your personal data in accordance with Article 21 of the GDPR as long as there are reasons relating to your particular situation, or if your objection is to direct advertising. In the latter case, you have a general right to object, which we will accept without you having to provide details of your particular situation.

If you wish to exercise your right of withdrawal or right to object, send an email to datenschutz(at)markt-consult.com

9. Data security

We also use appropriate technical and organisational security measures to protect your data from accidental or deliberate manipulation, partial or complete loss or destruction, or unauthorised access by third parties. We are constantly improving our safety measures in keeping with technological developments.

10. Supervisory authority for data protection

If you wish to complain about the way we process your information, you have the opportunity to contact the supervisory authority. The address is as follows:

Free and Hanseatic City of Hamburg
The Hamburg representative for data protection and freedom of information,
Prof. Dr. Johannes Caspar,
Ludwig-Erhard-Str 22 (7th floor), D-20459 Hamburg,

Tel.: Tel.: 40 / 428 54 - 4040
Fax: 40 / 428 54 - 4000
Email: mailbox(at)datenschutz.hamburg.de

11. Validity and Changes to this Privacy Policy

This data protection declaration is currently valid (as of February 2019).

Due to further development of our website and offers thereof or due to changes in the legal or official regulations, it may be necessary to change this privacy policy. You can retrieve and print out the privacy policy at any time from the website at WWW.MARKT-CONSULT.COM/DATENSCHUTZ

Privacy policy


 1. Name and contact data of the entitiy responsible for data processing; contact data of the Data Protection Officer:

This privacy policy applies to data processing by the responsible company:

mc markt-consult Institut für Strukturforschung und Marketingberatung GmbH
Sachsenstr. 8, Haus B, 20097 Hamburg, Germany

Email: info(at)markt-consult.com 
Tel.: +49 (0) 40 386 042-0
Fax: +49 (0) 40 386 042-18

The company’s Data Protection Officer can be contacted via the above address, FAO Data Protection Officer, or via datenschutz(at)markt-consult.com.

2. Collection and storage of personal data and nature and purpose of its use

a) Visiting the website

When accessing our website WWW.MARKT-CONSULT.COM ,your browser automatically sends information to our website’s server. This information is temporarily stored in a “log file”. The following information is collected without any action on your part until it is automatically deleted:

  • IP address of the accessing computer;
  • date and time of access;
  • name and URL of the file accessed;
  • website from which the access was referred (referrer URL),
  • the browser used and, where appropriate, your computer’s operating system and the name of your access provider.

The aforementioned data will be processed by us for the following purposes:

  • to ensure the smooth establishment of a connection to the website;
  • to ensure to the convenient use our website;
  • to analyse system security and stability; as well as
  • for other administrative purposes.

The legal basis for data processing is Article 6(1)(1)(f) of the GDPR. The aforementioned purposes of data collection provide the basis for our legitimate interests. Under no circumstances do we use the collected data to draw conclusions about your person.

We also use cookies and analysis tools when you use our website. More information about this is provided in sections 4 and 5 of this privacy policy.

b) using our contact form

For questions of any kind, we provide you with the option of using a form on our website to get in contact with us. It is necessary to provide a valid email address so that we know from whom the request comes from and to be able to  answer it. You may provide further details voluntarily (e.g.: first name, surname, email address, company, comments/questions).

Data processing for the purpose of  contacting us is in accordance with Article 6(1)(1)(a) of the GDPR and based upon your freely given consent.

The personal data collected by us during your use of the contact form is automatically deleted after your request has been dealt with.

3. Transmission of data

There will be no transfer of your personal data to third parties for purposes other than those listed below.

We will only transmit your personal data to third parties if:

  1. You have given your express consent, in accordance with Article 6(1)(1)(a) of the GDPR;
  2. the transfer of data isrequired for the establishment, exercise or defence of legal claims in accordance with Article 6(1)(1)(f) of the GDPR, and there is no reason to assume that you have an overriding interest worthy of protection in the  non-transmission your data;
  3. there is a legal obligation for the transfer of data, in accordance with Article 6(1)(1)(c) of the GDPR;
  4. this is legally permissible and necessary for the pursuance of contractual relations with you, in accordance with Article 6(1)(1)(b) of the GDPR.

4. Cookies

We use cookies on our website. These are small files that are automatically generated by your browserand  stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause harm to your end device, and do not contain viruses, Trojans or other malware.

Information relating to the specific end device used is included in the cookie. However, this does not mean we are immediately informed of your identity.

One reason we use cookies is to make the use of our services more convenient for you. This is why we use session cookies so we can tell when you have visited individual pages on our website. These are deleted automatically when you leave the website.

We also use temporary cookies, which are stored on your end device for a limited period to optimise user friendliness. If you visit our website again to use our services, it automatically recognises that you have already visited and which settings and adjustments you have selected, meaning you do not need to do so again.

We also use cookies to gather statistical data on your use of our website and analyse this to optimise our services for you (see section 5). These cookies enable us to recognise automatically that you have already visited when you return to our website. These cookies are deleted automatically after a defined period.

The data processed using cookies for the aforementioned purposes is necessary for the safeguarding of our legitimate interests and those of third parties in accordance with Article 6(1)(1)(f) of the GDPR.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer, or so that you are always notified before a new cookie is stored. However, completely deactivating cookies may mean you are unable to use the full functionality of our website.

5. Analysis tools

Tracking tools:

The tracking measures used by us and listed below are based upon Article 6(1)(1)(f) of the GDPR. With the deployed tracking measures, we aim to ensure appropriate design and continuous optimisation of our website. We also use the tracking measures to gather statistical data on your use of our website and analyse this to optimise our services for you. These interests are to be regarded as justified within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

a)    Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc., for the purpose of appropriately designing and continually optimising our websites. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). In this context user profiles are anonymised and cookies are used (see section 4). The cookie-generated information about your use of this website, such as:

  • browser type/version;
  • operating system used;
  • referrer URL (the previously visited site);
  • host name of the accessing computer (IP address);
  • time of the server request.

is transmitted to and stored on a Google server in the United States. This information will be used to evaluate the use of the website, to compile reports on web activities for the website operator and to provide additional services associated with the use of the website and the Internet for the purposes of market research and appropriate design of these websites. This information may also be transferred to third parties where required by law or where third parties process this data. Your IP address will never be associated with any other data held by Google. The IP addresses will be anonymised so that correlation is no longer possible (IP masking).

You can disable cookies by saving your browsers accordingly; doing this means that it may not be possible to use the full functionality of this website.

You can also prevent the data generated by the cookie and related to your use of this website (including your IP address) being transmitted to and processed by Google by downloading and installing the browser plug-in (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser plug-in, particularly from browsers on mobile devices, you can prevent the collection of data by Google Analytics by clicking the following link. The cookie will be modified to “opt-out”, meaning that no data will be collected about you on this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to renew the opt-out cookie.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics help section (HTTPS://SUPPORT.GOOGLE.COM/?HL=EN).

b)    Hotjar

This website uses Hotjar, an analysis software of Hotjar Ltd. (“Hotjar”) (WWW.HOTJAR.COM, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar it is possible to evaluate and analyse the use of our website (clicks, mouse movements, scrolls etc). The information generated by the “Tracking Code” and “Cookie” from your visit to our website will be transmitted to and stored by the Hotjar servers in Ireland. You can prevent the collection of data by Hotjar by clicking this link and by following the instructions there: HTTPS://WWW.HOTJAR.COM/LEGAL/COMPLIANCE/OPT-OUT

6. Social Media / Social networks

You can also find us on social networks of external companies such as XING and LinkedIn. In addition, we have integrated individual functions of these networks into our online services. However, you can only use both if you are registered and logged in to the respective social network. The legal basis for this connection is Article 6(1)(1)(f) of the GDPR, in order to raise our company’s profile. The underlying advertising purpose should be viewed as a legitimate interest in the context of the GDPR. The responsibility for data protection should be assured by their own relevant service providers. Our use of these plug-ins involves the “two-click” method to provide the best possible protection for visitors to our website.

a)    XING

We have integrated components from XING on this website. XING is a web-based social network that allows users to connect with existing business contacts and to create new business contacts. Individual users can create a personal profile on XING. Companies may, for example, create company profiles or publish jobs on XING. The operating company of XING is XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany. With each visit to one of the individual pages of this Internet site, which is operated by us and upon which a XING component (XING plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding XING component of XING. Further information about the XING plug-in may be accessed under https://dev.xing.com/plugins. During the course of this technical procedure, XING gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on XING, XING detects with every visit to our website by the data subject — and for the entire duration of their visit to our website — which specific sub-page of our Internet page was visited by the data subject. This information is collected through the XING component and associated with the respective XING account of the data subject. If the data subject clicks on the XING button integrated on our website, e.g. the “Share” button, then XING assigns this information to the personal XING user account of the data subject and stores the personal data.

XING receives information via the XING component that the data subject has visited our website, provided that the data subject is logged in at XING at the time of the call to our website. This occurs regardless of whether the person clicks on the XING component or not. If such a transmission of information to XING is not desirable for the data subject, then he or she can prevent this by logging off from their XING account before visiting our website. The data protection provisions published by XING, which are available under WWW.XING.COM/PRIVACY provide information on the collection, processing and use of personal data by XING. In addition, XING has published privacy notices for the XING share button under WWW.XING.COM/APP/SHARE.

b)    LinkedIn

We have integrated components of the LinkedIn Corporation on this website. LinkedIn is a web-based social network that enables users with existing business contacts to connect and to create new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn. Thus, LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For privacy matters outside of the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each visit to our website, on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser used by the data subject is automatically prompted to the download of a display of the corresponding LinkedIn component of LinkedIn.  Further information about the LinkedIn plug-in may be accessed under developer.linkedin.com/plugins. During the course of this technical procedure, LinkedIn gains knowledge of the specific sub-page of our website that was visited by the data subject. If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every visit to our website by the data subject — and for the entire duration of their visit to our website — which specific sub-page of our website was visited by the data subject. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject. If the data subject clicks on the LinkedIn button integrated on our website, then LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in at LinkedIn at the time of the call to our website. This occurs regardless of whether the person clicks on the LinkedIn component or not. If such a transmission of information to LinkedIn is not desirable for the data subject, then he or she can prevent this by logging off from their LinkedIn account before accessing our website is made.

LinkedIn provides under WWW.LINKEDIN.COM/PSETTINGS/GUEST-CONTROLS the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the ability to manage ad settings. LinkedIn also uses affiliates such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame which can set cookies. The setting of such cookies may be denied underWWW.LINKEDIN.COM/LEGAL/COOKIE-POLICY. The applicable privacy policy for LinkedIn is available under WWW.LINKEDIN.COM/LEGAL/PRIVACY-POLICY. The LinkedIn Cookie Policy is available under WWW.LINKEDIN.COM/LEGAL/COOKIE-POLICY .

7. Rights as a data subject

You have the right:

  1. in accordance with Art. 15 of the GDPR, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the scheduledstorage period, the existence of a right to rectification, cancellation, limitation of processing or objection, existence of a right to appeal, the source of their data if not collectedby us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
  2. in accordance with Art. 16 of the GDPR, to request without undue delay rectification of the personal data we have stored should this be incorrect or erroneous,
  3. in accordance with Art. 17 of the GDPR, to request erasure of your personal data stored by us, unless the processing is required to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  4. in accordance with Art. 18 of the GDPR, to demand the restriction of the processing of your personal data, if the accuracy of the data is contested by you, the processing is unlawful, but you reject their deletion and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to processing in accordance with Art. 21 of the GDPR;
  5. in accordance with Art. 20 of the GDPR, you have the right to receive the personal data that you have provided to us, in a structured, commonly used and machine-readable format, or to request the transfer to another person responsible;
  6. in accordance with Art. 7, Sec. 3 of the GDPR, to withdraw your consent given to us. As a result, we are not allowed to continue the data processing based upon this consent for the future and in accordance with Article 77 of the GDPR, to complain to a supervisory authority.
  7. Typically, you can contact our company (see below), or the regulatory authority of your location or workplace.

8. Right to object

Insofar as your personal data is processed on the basis of legitimate interests in accordance with Article 6(1)(1)(f) of the GDPR, you have the right to object to the processing of your personal data in accordance with Article 21 of the GDPR as long as there are reasons relating to your particular situation, or if your objection is to direct advertising. In the latter case, you have a general right to object, which we will accept without you having to provide details of your particular situation.

If you wish to exercise your right of withdrawal or right to object, send an email to datenschutz(at)markt-consult.com

9. Data security

We also use appropriate technical and organisational security measures to protect your data from accidental or deliberate manipulation, partial or complete loss or destruction, or unauthorised access by third parties. We are constantly improving our safety measures in keeping with technological developments.

10. Supervisory authority for data protection

If you wish to complain about the way we process your information, you have the opportunity to contact the supervisory authority. The address is as follows:

Free and Hanseatic City of Hamburg
The Hamburg representative for data protection and freedom of information,
Prof. Dr. Johannes Caspar,
Ludwig-Erhard-Str 22 (7th floor), D-20459 Hamburg,

Tel.: Tel.: 40 / 428 54 - 4040
Fax: 40 / 428 54 - 4000
Email: mailbox(at)datenschutz.hamburg.de

11. Validity and Changes to this Privacy Policy

This data protection declaration is currently valid (as of February 2019).

Due to further development of our website and offers thereof or due to changes in the legal or official regulations, it may be necessary to change this privacy policy. You can retrieve and print out the privacy policy at any time from the website at WWW.MARKT-CONSULT.COM/DATENSCHUTZ