Methods

The complexity of design research and the desire for support throughout the various stages of the design development process calls for an equally complex array of methods and analytical techniques. In close collaboration with the client, our job is to weigh up various methodological options, draft analytical concepts and develop cross-study learning effects and ideas.

That is why we see method consulting and selection as one of our most important tasks. Rather than just taking the questions marketing wants answered and putting them to consumers, we translate them into appropriate research designs. And rather than merely passing consumers' answers straight back to the client, we translate them into vivid, practicable marketing solutions.