Research for
Concept Designs

From the identification of gripping consumer insights to measuring the potential and intrinsic value of the product idea.
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Research for
Pack Designs

From the qualitative, experimental development of the initial pack designs
to final proof in the competitive environment.
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Research for
Product Designs

From the creation of initial collages and renderings to identifying the profit-optimizing design and features in the context of the competitive environment.
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Research for
Communication Designs

From claim to ad – specific test procedures for measuring the quality of the individual communication tools.
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News

03/10/17 DO YOU OUTTHINK INNOVATION?

CALL FOR SPEAKERS!

Design Research & Design Strategy Conference #4
28. September 2017, Hamburg

This year, participants from a wide range of different sectors who are active in areas such as innovation management, market research, design, marketing and R&D will come together for the conference in Hamburg for the fourth time. We’re looking for speakers who really have something to say! MORE

Design Research: Project of the Month


Sales Lab: When  marketing and sales people develop a convincing sales story together

The sales force of a pharmaceutical company needs sales aids dealing with the many different needs and interests of pharmacists and pharmaceutical assistants – no matter whether social, ethical, economical, pragmatic or transactional. In the two-day Sales Lab the central stakeholders are involved in the optimization and finalization of the sales aids: product development, marketing, sales and agency together rework presentations and conversation guides. The work is based on a succession of product discussions between the sales force and the target groups. These take place as far as possible under realistic conditions in a test pharmacy and are observed by the team. The sales representatives participating in the discussions and customers are then interviewed on the story flow.  Important insights and impulses are directly integrated in the creation process.

What questions and issues kept us also busy - more

Jobs

Passionate researchers wanted. Room for ideas available.

Intern  MORE

Agency

We investigate design. And there’s a great deal more to that than aesthetics and ergonomics. Design research means exploring every single aspect of the human-brand-product relationship. Design research deciphers the relevant levers in this relationship, identifies drivers and barriers and opens the way for innovations. And is thus not just a channel for measuring and testing, but a source of knowledge for growth.

more

Markets & Clients

From Health Care to Finance, from Body & Beauty to Food & Beverage – our many years of experience in the markets we deal with help us ask the right questions and find the right answers. By the same token, our work in the various markets yields new insights, overcomes tunnel vision and unleashes synergies. The result: a combination of expert knowledge and fresh impetus.

more

Methods

The multifaceted nature of design research calls for multifaceted methods and analysis as well. That’s why offering a diverse range of methods and advising our clients on which are the most appropriate plays such an important role in our work: from in-depth analytical procedures for identifying motives and needs to Creative Labs for generating ideas all the way to conjoint-based analysis for optimizing the product and range.

More

News

03/10/17 DO YOU OUTTHINK INNOVATION?

CALL FOR SPEAKERS!

Design Research & Design Strategy Conference #4
28. September 2017, Hamburg

This year, participants from a wide range of different sectors who are active in areas such as innovation management, market research, design, marketing and R&D will come together for the conference in Hamburg for the fourth time. We’re looking for speakers who really have something to say! MORE

Design Research: Project of the Month


Sales Lab: When  marketing and sales people develop a convincing sales story together

The sales force of a pharmaceutical company needs sales aids dealing with the many different needs and interests of pharmacists and pharmaceutical assistants – no matter whether social, ethical, economical, pragmatic or transactional. In the two-day Sales Lab the central stakeholders are involved in the optimization and finalization of the sales aids: product development, marketing, sales and agency together rework presentations and conversation guides. The work is based on a succession of product discussions between the sales force and the target groups. These take place as far as possible under realistic conditions in a test pharmacy and are observed by the team. The sales representatives participating in the discussions and customers are then interviewed on the story flow.  Important insights and impulses are directly integrated in the creation process.

What questions and issues kept us also busy - more

Jobs

Passionate researchers wanted. Room for ideas available.

Intern  MORE

Agency

We investigate design. And there’s a great deal more to that than aesthetics and ergonomics. Design research means exploring every single aspect of the human-brand-product relationship. Design research deciphers the relevant levers in this relationship, identifies drivers and barriers and opens the way for innovations. And is thus not just a channel for measuring and testing, but a source of knowledge for growth.

more

Markets & Clients

From Health Care to Finance, from Body & Beauty to Food & Beverage – our many years of experience in the markets we deal with help us ask the right questions and find the right answers. By the same token, our work in the various markets yields new insights, overcomes tunnel vision and unleashes synergies. The result: a combination of expert knowledge and fresh impetus.

more

Methods

The multifaceted nature of design research calls for multifaceted methods and analysis as well. That’s why offering a diverse range of methods and advising our clients on which are the most appropriate plays such an important role in our work: from in-depth analytical procedures for identifying motives and needs to Creative Labs for generating ideas all the way to conjoint-based analysis for optimizing the product and range.

More