Research for
Concept Designs

From the identification of gripping consumer insights to measuring the potential and intrinsic value of the product idea.
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Research for
Pack Designs

From the qualitative, experimental development of the initial pack designs
to final proof in the competitive environment.
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Research for
Product Designs

From the creation of initial collages and renderings to identifying the profit-optimizing design and features in the context of the competitive environment.
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Research for
Communication Designs

From claim to ad – specific test procedures for measuring the quality of the individual communication tools.
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News

12.10.2017

„BE A REBEL“

The advice of David Gram, who enthused the audience of this year’s Design Research & Design Strategy Conference with his Lego Best Case, was not the only one which inspired the participants. The event initiated by us and our partner mc markt-consult took place for the fourth year in succession and ended with an enjoyable networking session with beer and wine in the appealing ambience of the Hotel Gastwerk Hamburg. MORE

DRDS #4 Aftermovie

"Outthink Innovation" - this year's theme attracted over 100 participants from various business fields such as innovation management, market research, design, F&E or marketing to the fourth DRDS conference in Hamburg.

 

Jobs

Passionate researchers wanted. Room for ideas available.

Intern  MORE

 

 

 

Agency

We investigate design. And there’s a great deal more to that than aesthetics and ergonomics. Design research means exploring every single aspect of the human-brand-product relationship. Design research deciphers the relevant levers in this relationship, identifies drivers and barriers and opens the way for innovations. And is thus not just a channel for measuring and testing, but a source of knowledge for growth.

more

Markets & Clients

From Health Care to Finance, from Body & Beauty to Food & Beverage – our many years of experience in the markets we deal with help us ask the right questions and find the right answers. By the same token, our work in the various markets yields new insights, overcomes tunnel vision and unleashes synergies. The result: a combination of expert knowledge and fresh impetus.

more

Methods

The multifaceted nature of design research calls for multifaceted methods and analysis as well. That’s why offering a diverse range of methods and advising our clients on which are the most appropriate plays such an important role in our work: from in-depth analytical procedures for identifying motives and needs to Creative Labs for generating ideas all the way to conjoint-based analysis for optimizing the product and range.

More

News

12.10.2017

„BE A REBEL“

The advice of David Gram, who enthused the audience of this year’s Design Research & Design Strategy Conference with his Lego Best Case, was not the only one which inspired the participants. The event initiated by us and our partner mc markt-consult took place for the fourth year in succession and ended with an enjoyable networking session with beer and wine in the appealing ambience of the Hotel Gastwerk Hamburg. MORE

DRDS #4 Aftermovie

"Outthink Innovation" - this year's theme attracted over 100 participants from various business fields such as innovation management, market research, design, F&E or marketing to the fourth DRDS conference in Hamburg.

 

Jobs

Passionate researchers wanted. Room for ideas available.

Intern  MORE

 

 

 

Agency

We investigate design. And there’s a great deal more to that than aesthetics and ergonomics. Design research means exploring every single aspect of the human-brand-product relationship. Design research deciphers the relevant levers in this relationship, identifies drivers and barriers and opens the way for innovations. And is thus not just a channel for measuring and testing, but a source of knowledge for growth.

more

Markets & Clients

From Health Care to Finance, from Body & Beauty to Food & Beverage – our many years of experience in the markets we deal with help us ask the right questions and find the right answers. By the same token, our work in the various markets yields new insights, overcomes tunnel vision and unleashes synergies. The result: a combination of expert knowledge and fresh impetus.

more

Methods

The multifaceted nature of design research calls for multifaceted methods and analysis as well. That’s why offering a diverse range of methods and advising our clients on which are the most appropriate plays such an important role in our work: from in-depth analytical procedures for identifying motives and needs to Creative Labs for generating ideas all the way to conjoint-based analysis for optimizing the product and range.

More